Celebrating a successful Update Your Will Week!

We wanted to say a special thank you to everyone who got behind this year’s Update Your Will Week campaign which took place last month.

The purpose of the annual awareness event is to encourage more people to update their will and ensure their wishes are carried out when they die.

It was our biggest year yet, and fantastic to see so many members and firms showing their support and raising awareness of the risks of not having an up to date, well drafted will.

Off the back of this campaign, we secured 22 pieces of regional coverage, 4 pieces of national coverage, and 2 pieces of consumer coverage. Highlights include an interview on BBC Radio 4’s Money Box and BBC Radio Cambridgeshire. As well as articles in The Edinburgh Reporter, Yorkshire Post and The Daily Express.

If you’ve not already done so, you can listen to the Money Box and Radio Cambridgeshire interviews on BBC sounds:

On our newly launched Instagram account, we reached over 3k non-followers through a mix of paid and organic content. Our ads focused on driving users to the ‘Find a Lawyer’ page on our website and we received 100 clicks to the website from this. In March, we received 2,000 visits to this page overall. On Facebook, we reached 2.5k accounts and received 580 visits.

Once again, thanks to all the members who got involved!

Next year’s Update Your Will Week will take place between 3rd – 9th March 2025, and we look forward to seeing more of you participating.

More details to follow towards the end of the year.

(Author: Kirsty Limacher, Lifetime Lawyers chief legal officer)